Legal

Privacy Policy

Last updated: June 2026  ·  AddVantage Advisory

Who we are

AddVantage Advisory provides AI-powered lead reactivation services to Australian service businesses. Our website is www.addvantage.site.

What information we collect

When you complete a form on our site, we collect:

• Your name and business name
• Your email address and/or phone number
• Industry type and business information you provide
• Any notes or messages you send us

We also automatically collect standard web analytics data (pages visited, browser type, approximate location) via Google Analytics. This data is aggregated and does not identify you personally.

How we use your information

We use your information only to:

• Contact you about our services and your enquiry
• Schedule and conduct strategy calls
• Deliver our lead reactivation service if you become a client
• Send relevant service updates (you can unsubscribe at any time)

We do not sell, rent, or share your personal information with third parties for marketing purposes.

Australian Privacy Act 1988

We comply with the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). You have the right to access, correct, or request deletion of any personal information we hold about you.

Spam compliance

All outreach we send on behalf of clients complies with the Spam Act 2003 (Cth). Every message includes an unsubscribe mechanism and we only contact people who have previously engaged with that business.

Data retention

We retain your contact information for as long as necessary to provide our services or as required by law, typically no longer than 3 years after our last interaction. You may request deletion at any time.

Cookies

Our site uses cookies for Google Analytics (traffic analysis) and Facebook Pixel (advertising measurement). You can disable cookies in your browser settings. Continued use of our site implies acceptance of this.

Third-party services

We use the following third-party services which have their own privacy policies:

• Google Analytics — website analytics
• Calendly — appointment scheduling
• Facebook Pixel — advertising measurement
• Cloudflare — website hosting and security